25C Tax Credit Free Marketing Update and Strategies for 2025 - Episode 57

Are you losing jobs to competitors because you’re not talking about the 25C tax credit? In this episode, Ken Allison and marketing expert Peter Trost reveal how insulation contractors are winning more business—and getting $20,000 worth of free marketing materials—before this opportunity disappears in April 2025!

In the latest episode of the R-Value Podcast, IDI Business Development expert Ken Allison welcomes back Peter Troast, founder of Energy Circle. Peter shares insights into the 25C Means Business program, an initiative sponsored by the North American Insulation Manufacturers Association (NAIMA) that provides insulation contractors with free, high-value marketing materials to help them promote the 25C tax credit.

Peter and Ken discuss the program’s impact on over 200 contractors who have leveraged these resources to build stronger online presences, rank higher in search engines, and win more jobs by educating homeowners about the tax credit. They also emphasize the urgency of signing up before April 2025, when the program is expected to transition from free to a paid model. Additionally, Peter shares the latest trends in consumer demand, digital marketing, and the role of AI in search, giving contractors actionable insights to stay competitive in the evolving insulation industry.

In This Episode:
How the 25C Means Business program is helping contractors win jobs by leveraging the tax credit
The importance of digital marketing strategies and SEO for insulation businesses
Why contractors should act now before the free marketing support program ends in April 2025
The impact of economic shifts on consumer demand for insulation services
How contractors can advocate for the continuation of energy rebates and tax credits
🔗 Get started with the 25C Means Business program today by visiting 25Cmeansbusiness.org. Don’t miss this chance to take your marketing and sales efforts to the next level—while it’s still free!

Challenges With HFO Spray Foam Blowing Agents with Mary C. Bogdan, Research Fellow, Honeywell - Episode 56

The latest advancements in spray foam technology are here, but are you prepared to handle them? In this episode of the R-Value podcast, industry expert Ken Allison sits down with Honeywell research fellow Mary C. Bogdan to break down the changes, challenges, and solutions that come with the new generation of blowing agents.

As the industry moves through its latest transition, Mary shares insights on the chemistry behind these changes, the challenges contractors are facing, and best practices for adapting to the new formulations. With over 30 years in the industry, she explains why these shifts aren’t new and how manufacturers and contractors can work together to improve application success.

Ken and Mary also discuss the critical role of temperature control in achieving optimal spray foam performance, recent research and testing efforts to support contractors, and the importance of ongoing education in the insulation industry. They highlight how proper training, adherence to manufacturer guidelines, and industry collaboration can help ensure successful installations and better outcomes for both contractors and homeowners.

In this episode:

• The history of blowing agent transitions and their impact on spray foam application
• Best practices for temperature control and processing the new formulations
• Honeywell’s ongoing research and testing to improve foam performance
• The role of education and certification in maintaining industry standards
• How contractors can access resources and support for a smoother transition

Listen in to stay ahead of the changes and ensure your insulation business thrives in this evolving industry!

Getting Other People to Do Your Bids For You & Other Wisdom for Bidding Insulation and Spray Foam Projects with Shad Wall of ICDZ Insulation Construction Drawings

Getting Other People to Do Your Bids For You & Other Wisdom for Bidding Insulation and Spray Foam Projects with Shad Wall of ICDZ Insulation Construction Drawings

In the latest episode of the R-Value podcast, IDI’s Ken Allison sits down with Shad Wall of ICDZ Insulation Construction Drawings to discuss innovative approaches to bidding for insulation and spray foam projects. Shad shares his journey from field work to establishing a service that empowers contractors to delegate the complex, time-consuming task of take-offs. This episode unpacks Shad’s unique model of outsourcing bids to skilled architects and engineers, enhancing bid accuracy and enabling sales teams to focus on relationship-building and project understanding.

The conversation also explores the challenges contractors face with project specifications and how to handle discrepancies in commercial drawings effectively. Shad offers advice on the often-overlooked areas of bid preparation, including the importance of accurate roof and wall measurements and the advantages of professionally branded proposal packets. This episode is packed with valuable strategies for contractors aiming to streamline their bidding process and set themselves apart in a competitive market.

Main topics discussed:

Shad Wall’s unique approach to outsourcing bid take-offs and improving bid accuracy
The importance of clear, branded insulation construction drawings for winning bids
Tips on addressing discrepancies in project specifications for commercial jobs
Common pitfalls in bid preparation and how to avoid them
How to leverage project presentations for an edge in the bidding process