Unlocking the Power of the 25C Tax Credit with Peter Troast

On today’s episode of the R-Value podcast, IDI’s Ken Allison welcomes Peter Troast, Founder and CEO of Energy Circle.

Peter and Ken discuss the significant benefits and underutilization of the 25C tax credit for insulation contractors. Peter shares insights on how Energy Circle, in collaboration with the North American Insulation Manufacturers Association (NAMA) and the Insulation Institute, has developed a comprehensive suite of free marketing resources to help contractors capitalize on this opportunity.

Sign up to get these FREE resources today at https://www.25cmeansbusiness.org

Ken and Peter explore the challenges contractors face in understanding and applying the tax credit and how the new changes under the Inflation Reduction Act make it more valuable and accessible. Additionally, they delve into the competitive landscape and how leveraging these resources can help contractors stand out and grow their businesses.

Tune in to learn how you can effectively use the 25C tax credit to boost your business and stay ahead of the competition!

In this episode…

Overview of the 25C tax credit and its recent enhancements
Development and availability of free marketing resources by NAMA and Energy Circle
Common misconceptions and challenges in utilizing the 25C tax credit
Strategies for contractors to differentiate themselves in a competitive market
The importance of long-term planning and customer education in maximizing tax credits

Acoustic Solutions for Contractors: Expert Tips from Owens Corning

In this episode, IDI’s Ken Allison and Owens Corning’s Mark Keenan discuss various aspects of soundproofing and acoustic insulation. Marc, who has been with Owens Corning for 24 years, shares his expertise in sound insulation.

They cover the basics of sound transmission, the importance of resilient channels, and the differences in performance between fiberglass, mineral wool, and cellulose insulation. Keenan emphasizes the need for proper installation and the significance of addressing structural breaks to achieve effective soundproofing.

Additionally, they discuss specific scenarios, such as soundproofing for home theaters and music studios, and the challenges of air leakage in wall assemblies. Marc provides insights into the most common soundproofing projects and the best practices for setting realistic expectations for clients.

In this episode:

• The role of resilient channels in soundproofing

• Comparing fiberglass, mineral wool, and cellulose insulation for acoustic performance

• Addressing air leakage to improve soundproofing

• Practical advice for soundproofing basements and home theaters

• Setting realistic expectations for soundproofing projects

Tune in to gain valuable knowledge on sound insulation techniques and how to enhance your acoustic projects effectively.

Optimizing Building Efficiency with The Passive House Network and Ken Levenson

In the latest episode of the R-Value podcast, IDI’s Ken Allison welcomes special guest Ken Levenson, the executive director of the Passive House Network. The discussion centers on the concept of “Passive House” and its impact on building sustainability and efficiency. Levenson, with his deep experience as an architect and advocate for energy-efficient building, shares insights into how the Passive House standard dramatically reduces energy consumption while enhancing comfort and resilience in building structures.

The episode explores the fundamental principles of Passive House, including the importance of a well-insulated and airtight building envelope that optimizes the structure’s thermal performance. Levenson explains how such buildings manage to maintain comfortable indoor environments with minimal energy use, emphasizing the potential for substantial energy savings and enhanced indoor air quality. The conversation also reveals the practical aspects of adopting Passive House standards in new constructions and renovations, discussing the challenges and opportunities that builders and architects might face.

In this episode…

• Fundamentals of Passive House design and its advantages over conventional building practices.
• The role of insulation and airtightness in achieving energy efficiency.
• Comparisons between Passive House and other energy standards like Net Zero.
• The impact of building design on health and environmental sustainability.
• Economic benefits and incentives associated with energy-efficient building practices.