Continuous Insulation: Why You Should Add It to Your Service Offerings

As more and more states adopt the 2012, 2015, and soon to be 2018 building codes, builders are faced with the codes’ requirements for exterior insulation for colder climate zones. This means it’s a good time to look at whether the codes and your company are going in the same direction.

Most insulators already have builders asking them about air sealing and meeting code requirements for air leakage, but some of you are seeing your insulation bids change. One of the main reasons for this is that the codes are trying to reduce thermal bridging by moving insulation to the outside of the structure. As builders begin to insulate the outside, they’re decreasing the R-value needed on the inside.

The question is: Rather than watching your slice of the pie get smaller, should you consider adding continuous insulation to your business?

IDI continuous insulation poster showing a house with its exterior insulation exposed

What Is Continuous Insulation?

Continuous insulation is defined by ASHRAE 90.1 (the U.S. energy standard for all commercial and some residential buildings) as “Insulation that is continuous across all structural members without thermal bridges other than fasteners and service openings. It is installed on the interior, exterior, or is integral to any opaque surface of the building envelope.”

Continuous insulation (CI), also called rigid foam or foam sheathing, isn’t new — we’ve been doing it underneath concrete slabs and on roofs for years. It’s been popular in commercial buildings for a while now, but it’s gaining momentum in the residential marketplace due to code changes that are pushing for higher thermal performance values.

Continuous insulation being installed under the floor of a residential building project
Continuous insulation being installed under the floor of a residential building project.

Expand Your Service Portfolio & Your Profits

Even though most continuous insulation is on the exterior of the building, that doesn’t mean the framer is the best person to do it. A new building envelope means a new world of opportunity for those who understand it and want the business.

As with most innovations, the custom and high performance home builders will be the early adopters. As they look for solutions, if they know you already understand the attachment systems, sealants, and flashings, there is a good chance they will stick to what they do well and leave the thermal and air barrier work to you. Just make sure you have your continuous insulation products ready.

Installing Continuous Insulation

Continuous insulation requirements are within reach for your contracting business. We visited a job site in Minnesota to see the finer continuous insulation details for ourselves. Watch this quick video for more information on why insulators should be learning about this product.

At IDI, we strive to be a continued resource for product information, technical knowledge, and professional guidance for all of our customers. We offer classes and training events on a wide variety of topics — including installing continuous/rigid foam insulation — to help you expand your business offerings and your bottom line. View our schedule of classes to see what’s coming up in your area.


By Ken Allison

Ken Allison works for IDI Distributors as a business development and building science expert. To learn more about how adding continuous/rigid foam insulation to your business can protect your bottom line, reach out to IDI today.

Related Content

Getting Rebate Ready: Making Marketing Improvements for the Inflation Reduction Act

For contractors and consumers, 2023 is the “year of the rebate” due to the Inflation Reduction Act. Potential customers are starting to learn how they can utilize these rebates to start new projects. This raises the question: what improvements can you make for your marketing in order to capture the business of prospects wanting to take advantage of the Inflation Reduction Act?

Read More

What Contractors Should Know About Hiring Undocumented Workers: A Conversation With Immigration Attorney Jorge Molina

To say nothing gets built without labor is an understatement, and this is particularly true as we watch the Inflation Reduction Act (IRA) come into play. Since the IRA provides credits and rebates for families and businesses looking to lower their property’s energy use, we’re going to see an increase in demand for construction and the labor contractors will need to get the job done — particularly in industries such as insulation.

Read More

The New 179D & Other Great Ways Your Customers Can Fund Commercial Energy Retrofit Projects

2023 is here and will likely begin the greatest number of deep energy retrofits ever performed on commercial buildings in the US. Yes, the new 179D is very generous, and likely to motivate many building owners to jump in. That’s why the first R-Value podcast of 2023 is diving into the tax credit, as well as this blog, which will hopefully help you, help your customers, find the money.

Read More

GET IN CONTACT WITH OUR EXPERTS TODAY!

Have a question on anything insulation, pricing, or want to place an order? With hundreds of products and countless services, our experts will help walk you through the process of getting ready for your next project. Get in contact with our team today for help and guidance on the right products and best techniques for you and your business.